Arimis, a brand that is known for its use as an udder jelly, has been around for over 60 years. This jelly was initially designed to be used on cows to keep their udders healthy and supple. However, over the years, women in Kenya have discovered that this product is fantastic for keeping the skin on their faces soft and glowing – and who wouldn’t want that? In this post, we will explore why Arimis has gained accolades from women across the country and how it was able to complete an unthinkable market shift to become a preferred face cream amongst women in Kenya.
The Versatility of Arimis
One of the primary reasons why Arimis became so popular amongst women in Kenya is because of its versatility. The product is incredibly affordable, and it can be used on a variety of skin types. Arimis is made of pure petrolatum, a key ingredient in most lotions and moisturizers, which included benefits such as sealing and heals skin from water loss. Whether you have oily, dry, or combination skin, Arimis udder jelly can work wonders for you. It is also great for reducing the appearance of fine lines and wrinkles, and it can even be used as a makeup remover.
Word of Mouth Advertising
Most beauty hacks are likely to be kept as closely guarded secrets, but not this one. The greatest contributing factor to Arimis’ transition in to a highly sought after beauty product was word-of-mouth advertising. We have all heard the stories, and likely know someone who sings praises of how Arimis ‘fixed’ their skin. So naturally, women who discovered the benefits of the product would tell their friends and family members about it, and soon enough, everyone was using it. Since the product is so affordable, it is accessible to most people, and this made it easy for women to try it out for themselves. In addition to this, the jelly is not only for adults, but doubles up as a healthy option for baby skin. Several mothers have claimed it helps to clear and heal nappy rash and even infant eczema and therefore rely on it to nurture beautiful smooth skin for their children from a young age. Its no wonder that it’s accolades have been spreading from mother to daughter to sister to friend with little to no marketing by the actual company.
The Rise of Natural Beauty Products
Over the past few years, there has been a significant rise in the popularity of natural beauty products. Women in Kenya have become more conscious of the products that they are using on their skin, and they are opting for products that are made from natural ingredients. Arimis udder jelly is made from lanolin, which is a natural oil that is derived from sheep’s wool. This makes it a great alternative to other face creams that contain harsh chemicals. Lanolin offers relief from skin irritation such as burns, blisters, dry skin and diaper rash (for babies).
In addition to the healing benefits, it is highly preferred as a beauty product when slugging – this is a Korean skincare technique that involves applying a layer of Vaseline or petroleum jelly to your face at night to lock in moisture by creating a physical water barrier which prevents water loss and leaves your face shiny and ‘slimy.’ Arimis is a fantastic alternative to Vaseline for your slugging routine.
Arimis udder jelly has come a long way since it was first produced as a cream for milking cows. It has withstood the test of time and continues to take its place among other beauty products on the dressing tables of women across the country. It has remained true to its roots as a milking jelly despite the many rumours popping up about a rebrand of its packaging and has maintained its original look with. Arimis Kenya has dismissed these rebranding rumours stating, “We strongly hold on to our usual brand.” The versatility of Arimis and endless positive reviews from women are key factors that have contributed to its success in the beauty industry. If you are in Kenya and looking for an affordable, natural, and effective face cream, Arimis udder jelly might just be the product for you.
