• Fashion
31 January 2024

The Allure Of Lingerie

In the world of fashion, few items encapsulate the essence of femininity, sensuality, and self-expression as effortlessly as lingerie. It is more than just a layer of fabric; it's a transformative journey of self-love and empowerment. The allure of lingerie lies in its ability to make you look comfortable and confident on the outside while feeling feminine and sexy on the inside.

In the world of fashion, few items encapsulate the essence of femininity, sensuality, and self-expression as effortlessly as lingerie. It is more than just a layer of fabric; it’s a transformative journey of self-love and empowerment. As we approach the enchanting season of love with Valentine’s Day around the corner, the significance of lingerie takes center stage. The allure of lingerie lies in its ability to make you look comfortable and confident on the outside while feeling feminine and sexy on the inside.

When you wear beautiful, well-fitting lingerie, it’s a way to express love and admiration for oneself, a means of embracing your unique beauty and reclaiming your femininity. We’ve always been told to dress up for others, but lingerie is something that you can truly wear for yourself – an inner secret glamour that adds a little pep to your step and some sass to your style. Beyond mere garments, lingerie is a personal narrative, a subtle yet significant statement that women make for themselves.

The evolution of lingerie

The word lingerie originated from the French word “linge,” meaning linen, and has a rich history dating back to ancient civilizations. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (with corsets and girdles), for hygienic reasons, and lastly, for modesty. Before the invention of crinoline, women’s underwear was often very large and bulky but with the emergence of the 1900s, changes in women’s lingerie were ever growing.

Corsets became smaller, less bulky, and were gradually replaced by the brassiere which was first patented in the 20th century by Mary Phelps Jacob also known as Caresse Crosby. Gradually, there was a demand for more practical undergarments, and manufacturers began to use lighter, more breathable fabrics.

The concept of lingerie as a visually appealing undergarment was developed during the late nineteenth century. While her name is virtually unknown today, Lady Duff-Gordon was responsible for many innovations in the fashion world and was a pioneer in developing lingerie that freed women from more restrictive corsets.

Lingerie has evolved a lot since it was first invented, and today’s favorite styles are a world away from the original designs worn throughout history. The evolution of this intimate wear mirrors societal shifts.

The evolution of lingerie
Image c/o Getty Images

Lingerie has transcended its traditional role as a foundation garment, evolving into a powerful fashion statement. Today, it stands as an art form, a fusion of delicate craftsmanship and modern design. Modern lingerie designs now embrace diversity, celebrating all body types and sizes. Brands prioritize inclusivity, offering an extensive range of styles and shades to cater to a diverse clientele.

The allure of lingerie

Image c/o Honey Birdette.Pinterest

Lingerie is self-love

The transformative power of lingerie is not limited to romantic relationships but extends to self-love and body positivity. Many women find that wearing lingerie is a form of self-care, a ritual that allows them to appreciate their bodies and indulge in a moment of luxury. Choosing lingerie becomes an act of self-celebration, a moment of acknowledgment that transcends societal expectations. It serves as a reminder that beauty radiates from within and that every woman deserves to feel beautiful, desirable, and confident.

Lingerie is a confidence booster

While lingerie is commonly associated with intimate moments, its impact on confidence stretches far beyond the bedroom. We’ve all encountered the discomfort of wearing an ill-fitting bra or underwear, and how that can end up ruining your entire outfit, subsequently impacting your confidence. Well-fitting, beautiful lingerie on the other hand gives you a boost of confidence which is proof that the transformative power of lingerie extends far beyond aesthetics.

The right set can instill a sense of empowerment, enhancing posture and demeanor. Wearing lingerie that flatters and accentuates your figure can help you feel special, particularly when it’s chosen for yourself, without necessarily being intended for anyone else.

Lingerie is a way of reclaiming your femininity

In a world that often dictates standards of beauty and femininity, lingerie becomes a tool for personal empowerment and is pretty much the epitome of femininity. It allows women to reclaim their sensuality on their terms, breaking free from imposed norms. Whether it’s a bold corset or a delicate lace bralette, lingerie fosters a sense of autonomy, enabling women to define and express their femininity in ways that resonate with their authentic selves. If you’re struggling with expressing your femininity through your clothes, or are still coming to terms with your gender identity, a beautiful set of lingerie has the power to make you fall in love with yourself and can help you reaffirm and reclaim your femininity. 

Where to buy good quality lingerie

With Valentine’s Day right around the corner, we know you may be on the hunt for good-quality lingerie pieces. Here are five standout stores based in Nairobi that bring a unique touch to the world of intimate apparel.

Etam at Village Market: Established in 1916, Etam is a renowned international lingerie brand that launched in Nairobi early last year at the Village Market. This brand is known for offering a blend of elegance and comfort. Their lingerie collection caters to every woman’s lingerie needs and they even stock mastectomy bras and a whole line of post-mastectomy lingerie and swimwear.

LadyLuck Shapewear: Although they are famously known for shapewear, LadyLuck also has an extensive collection of lingerie pieces that cater to women of all shapes and sizes. This brand is all about making women look great, and feel sexy & and confident to run the world! They have stores at Sarit Center, Village Market, and Hilton in the CBD. Alternatively, you can shop for their pieces via their website.

Anasa Lingerie: Anasa Lingerie is an online lingerie store, selling fashion-led luxurious lingerie collections at unbeatable prices. Their lingerie sets range from KSH3000-4200, you can shop via their website or Instagram page.

Where-to-buy-good-quality-lingerie

Yanelle: If you are looking for some spicy pieces, then this is the store for you. Founded by Stylist Keilla Okari, Yanelle is a lingerie brand that is bold, unapologetic, and here to elevate intimate wear. You can check out the various collections in stock on their Instagram page.

Yanelle ‘ Savage’ lingerie set. Price KSH 6800
Yanelle 'Forever in love' lingerie set. Price KSH 6200

The allure of lingerie is far more than skin-deep; it is a journey of self-discovery, empowerment, and unabashed self-expression. While some claim that lingerie can render men speechless, we believe that an exquisite set possesses the potential to foster self-love, a sentiment that is undeniably more fulfilling and pleasurable. lingerie stands as a timeless symbol of femininity, self-expression, and empowerment.

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